3. Consumer Perception
Public perception can make or break your business. Customers form positive opinions when your business is tied to high-profile events. Customers will assume your business is reliable and reputable if you can sponsor other organisations.
Did you know that 74 percent of consumers are more likely to buy products after exposure to a branded event marketing experience? Use the clout you earn as a sponsor to grow your reputation in your community and the SIMG network.
4. Efficient Lead Generation
The SIMG will bring you a host of compatible customers, but will also show the human side of your business. Forming an emotional connection is half the battle of building brand loyalty. By attending in person, you can learn about customers, promote your products, and build a mailing list.
5. Community Goodwill
Strengthening your business image is one of the most valuable benefits of event sponsorship. Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention.
Community involvement also sets you apart from larger brands. People have more incentive to support your business if you’re invested in the local community.
6. Content Strategy
The SIMG will provide fresh material to expand your content strategy. By connecting with the us on social media, you can find relevant audiences to target. Even better, event promotion doesn’t end with us. Over 75% of participants create social content during events.
When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content has a greater impact on customers, so make it easy for people to tag your business on social media.
7. Business Relationships
Are you in the market for new partnerships or supplier relationships? The SIMG is a great place to find non-competing businesses you can collaborate with in the future.
The benefits of event sponsorship are endless if you put in the effort to forge connections. If you are ready to take the step and learn more, email us and we will get in touch.